Wednesday, November 27, 2019

The whole towns sleeping The Red Room comparison Essays

The whole towns sleeping The Red Room comparison Essays The whole towns sleeping The Red Room comparison Essay The whole towns sleeping The Red Room comparison Essay Essay Topic: Literature At the beginning of The whole towns sleeping, you are introduced to a very peaceful, tranquil, average American town. It is as though nothing out of the ordinary has ever really happened here. It was a warm summer night in the middle of Illinois country. Whereas in The Red Room, the opening is set in an old dismal castle with three odd contradicting servants. This story instantly starts off creepy while in the whole towns sleeping, it doesnt. The old woman sat staring hard into the fire, her pale eyes wide open. The whole towns sleeping is set in an average town in 1950s USA. It is set mainly outdoors with some indoor sections. The Red Room is set in a dank old castle in 19th century England. There are no real similarities in setting. The theme of both stories is straight and simply fear. The authors of the stories wanted to frighten you either by death or ghosts but with the same effect. The two stories are similar in the fact that they build up to a climax, and then end rapidly. The main character in the whole towns sleeping is called Lavinia. She seems fearless, but this is not always the case, as she can become frightened. However, most of the time she would try to hide her fear, or just say something, which makes her look brave. Bosh! She was saying this when her gullible friend was talking about the lonely one, trying to sound fearless, but I expect that she was probably dubious, and she just didnt want to show it. In the Red room, the main character is a 28-year-old man who is very sceptical about many things. Eight-and-twenty years I have lived and never a ghost have I seen as yet. His name is never given, and I feel that this is just to make the story more frightening. If his name is given, it becomes more personal and therefore friendly, which is not frightening. This character doesnt believe in the unnatural, or many things like that. He believes that if he can touch it, it is real. He is also a bit arrogant and fearless much alike to Lavinia in the whole towns sleeping. I do not like either character much as they are both egotistical and this is not a very friendly feature. I feel that they should both be more open-minded. But then the stories would be less scary if the characters were instantly scary. I do not like people who have this characteristic, so I do not like the characters. However, I find them both very realistic, which shows the talents of the authors off well. HG Wells language is quite old fashioned. I.e., he says, eight-and-twenty, rather than twenty-eight as we would say nowadays. He uses very vivid description, which sometimes becomes so much as to sway you away from what is actually happening in the main story line. There are little similes and metaphors in this story. He uses some direct speech at the very beginning and at the very end, but hardly during the main story section in the middle. It is more: I saw this, I touch this and so on. It is told in the first person and this is better so you can see exactly what he is seeing and thinking in an easier and clearer way. Ray Bradburys style is completely different to HG Wells in the fact that it is up to date language and also in the American style. There are quite a lot of similes and metaphors such as Cool as mint ice cream And quite a lot of personification such as: fans whispered. heat was breathing. There is a lot of direct speech which I personally prefer as I find it easier to follow. This story is in the third person and I find that this one is better in third as you can see exactly what they are thinking rather than what one person thinks they are thinking. HG Wells creates suspense by having the candles blow out a lot in the Red Room. The suspense is not particularly good as you are unaware of what will happen if he does get entrapped in the darkness, but then this makes you wonder about what will happen more so. It begins when 1 candle innocently blows out. It ends when the man knocks himself out. Ray Bradbury created suspense by having a long section when Lavinia feels that she is being followed. In this part, Lavinia is counting which adds greatly to the suspense. You are saying to yourself, shes only got 12 to go, 11, 10 and you get immersed into the story. I feel that this suspense section was much more successful than that of the Red Room. In the Red Room, the ending is far too abrupt and there is now imagination. You are told what had happened rather than wondering what will happen. There is almost no imagination here. It would have probably been better to end off with the man fainting and not have the explanation paragraph. In the whole towns sleeping however, the ending is much better, just when you think that all is well and safe, I turns out that is isnt and you are left wondering what will happen to her. (Which is almost certainly death!) I much preferred the whole towns sleeping because of its more modern language; better characters that are easier to relate to; the use of more similes, metaphors and personification; more direct speech; the more exciting suspense section; and the unexpected twist at the end. I fell that the whole image of fear was more greatly achieved in the whole towns sleeping because of the fact that the women all know what are they are to be scared of. And the fact that it was set in a small, innocent town to which you wouldnt think there would be anything like this happening is also more exciting.

Saturday, November 23, 2019

THE AUDIENCE YOU LOVE

THE AUDIENCE YOU LOVE Promotion, my current nemesis, is a hungry, all-consuming animal, demanding every waking moment of your life. As a result of its commanding character, we often tend to turn reactive, appearing before anyone wholl let us pitch a table and flash our book. But soon youll be running harem-scarem, marketing like a snake-oil salesman, telling everyone your book will change their world. You dont want to go there. What an education Ive gained since Lowcountry Bribe came in early February. Ive spoken to a room of three and others of a hundred. Ive guest blogged on tiny sites and nationally known. My articles appeared in start-up magazines and the infamous The Writer Magazine. People have promised to buy and not followed through. Others bought several copies for gifts. Bookstore owners have loved me and tossed me on my ear. Even Barnes Noble said the book was available then forgot to order it. The list goes on. My husband ordered me to stop and slow down a week ago. My publisher shot me an email full of harsh realities of the business as who to trust and who isnt worth my time. Then I spoke to a small group in Greenville, SC. Then again in Pittsboro, NC. My 10th grade English teacher invited me to her book club for June, and another lovely lady is trying to schedule her book club to read Lowcountry Bribe and invite me to Myrtle Beach. My parents sold at least 50 copies to tax clients. A girlfriend lined up a newspaper interview, a reading and sales to several friends. Another friend hosted a party and sold 20 books. Here I was, running around like a chicken with its head cut off (not any of MY chickens, BTW), when I should have slowed down and really focused on who I want to reach and how to reach them. So . . . while Ill continue to do conferences here and there, becauseFundsforWriters commands it, I think Ill enjoy the camaraderie of smaller groups for Carolina Slades mystery series. I want people to chat about Slade, the characters, the setting and the twists of the plot. I want feedback on what they loved and would like to see done differently. I think reachable is the term Im seeking. A FundsforWriters reader told me last week that she liked the fact I was reachable. Id like to take that further and say likeable and personable. I attended a conference this year where the highly awarded guest author came and went with the wind, not staying for any of the event other than her talk and a brief moment when she said, Thank you. Ill now entertain questions. Since I get to know most of the conference organizers, I already knew the author was not happy to be there because she liked larger audiences. Dont ever let that be me. I just came off several small group events on the way to The Oklahoma Writers Federation Conference in Oklahoma City, where I am as you are reading this. A well organized event like this is a joy to behold, but I have to admit . . . I love the evening sessions or the small groups in the bar the most. When we are all writers and just enjoying the fact we are.

Thursday, November 21, 2019

Management in context Assignment Example | Topics and Well Written Essays - 1000 words

Management in context - Assignment Example According to the authors of this article, in order to avoid the negative connotation that have become associated with the title ‘manager,’ they have resorted to titles like professional, entrepreneur or project leader. The author not only expresses strong feelings about the behavior of managers but also condemns it, thereby calling for changes to be made on the responsibilities that go with this title. The way every context that the authors looks at the title is simple spellbinding, which therefore calls for serious research and analysis on management as a discipline in order to correct the situation (Brocklehurst, Grey and Sturdy, 2010). Surprises in JA2 Academicians and intellectuals in our business school are increasingly joining the chorus of castigating and condemning management practices which is a complete departure from the initial support that they exhibited on the management practice as we know it today. This article explores managers’ obsession with the so-called intellectual slavery with roots in explicit ideas that senior personnel in organization acquired in their respective business schools. According to the authors, the MBA has become a means of acquiring appropriate ways of management to gain self confidence for legitimate social privileges in senior management (Sturdy, Brocklehurst, Winstanley, et al, 2006). They are taught that managers cannot be trusted hence should maximize shareholder’ wealth in order to reconcile their interest and that of their employers (shareholder) as a way of overcoming the agency problems. This is particularly evident in cases where opportunities for application of management practices in organization are viewed as inappropriate within organizations. Therefore, tight monitoring should be an appropriate strategy of preventing people from pursuing opportunistic behavior at the expense of practices that are of the common good to the organization. It is in the context of this disparity that a regulatory framework should be devised as a mean of safeguarding the interests of the suppliers, customers, employees and most importantly, shareholder. The article however, points out the need to explore academic knowledge beyond that of transforming ideas of the discursive content to identify towards ideas associated with effective work .I suggest business school should provide moral theories inspired to free them from immoral responsibility by ensuring centrally based education in the organization. The evidence In both articles, authors defend their work by use of books, journals, web pages and research and study institution. According to Sturdy, Brocklehurst, Winstanley, et al (2006), there is more concern on the de-legitimization of a company as institutions and management as a profession. This will be brought about partly by the acceptance of these thoughts when ignored as vital elements of management. Several scholars have recently voiced their concern about the current state of management research and pedagogy. While training people on organization design focusing on transaction cost economics, it is imperative for trainers to ensure that there is firm monitoring as well as control of people so as to curb opportunistic behavior (Brocklehurst, Grey & Sturdy, 2010). Comparison The term management generally refers to

Wednesday, November 20, 2019

Strategic HR Approach Research Paper Example | Topics and Well Written Essays - 1250 words

Strategic HR Approach - Research Paper Example I will discuss some of the solutions that I use to settle down issues within my management enterprise. It will also address some issues in employee safety and benefits. As the head of human resources; I have to evaluate the available resources in relation to the personnel required. Environmental analysis, evaluation, and formulation are also necessary for effective performance (Armstrong & Baron, 2002: 70). 1) Health and security of workers At one time, an employee had cancer and had to be hospitalized for two months, which consumed all her finances and left her with hospital bills to clear. As the head of human resource, I had to issue a statement to the finance department for them to release the finances. This was going to be dependent on the nature of output that she gave the enterprise. Since her performance was an asset to the organization, she got the cash. The rewards comparison to effort determines the eligibility of the workers to the institution. Such individuals, who help the organization towards achieving its goal, the enterprise have the obligation to maintain them and integrate them into the institution (Sharma, 2009: 98). Before employing workers, they sign an employment contract that entitles them to interests and other flexibility offers. Such benefits help cater for the employee needs. The government has also come up with enactments to ensure that workers get friendly working terms (Armstrong, 2008: 154). As the human resource director, I have the obligation to recruit new staff to the enterprise, and hence there are considerations to make including academic competence and readiness to work in a competitive environment before taking in new staff. 2) Effective relations between workers and supervisors Strategic management helps the institution realize its objective by ensuring proper maintenance of the workers. A change with the supervisors seemed necessary. Nevertheless, on changing the supervisor, more accidents were reported and the supervis or complained that the workers output was considerably low. As the head of personnel, I had to find a solution to help us regain our output and to motivate our workers on their performance. The supervisor lacked the skills to motivate the workers to improve their performance, and he should have noted that the people working were older which affected their performance. Leaders should not exert unnecessary pressure causing confusions and disrupting workers (Armstrong, 2008: 147). For effective management, an individual needs to be keen, committed with excellent problem solving skills and well equipped with the knowledge to help in understanding personal responsibilities clearly. I had to instruct the supervisor on how to handle our staff to avoid further accidents, which were due to tension among the workers. By training, giving orders, and detailing in a manner of performance helped the organization retain back to its production quantities that the supervisor improved with time after learning how to handle the personnel. It was impossible to lose all the experienced workers in the enterprise and hence the only strategy was to resolve on how to maintain both (Armstrong & Armstrong, 2011: 310). 3) Equality Punctuality in the job is quite noteworthy, and all personnel are subject to the rules irrespective of their positions or relations in the enterprise

Sunday, November 17, 2019

Marketing is more than selling and promotion Essay Example for Free

Marketing is more than selling and promotion Essay The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing summarizes many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed in order to create an exchange and sales that will result in the achievement of the proprietors individual goals and the firms goals, both in the short-term and the long-term. It is then obvious that marketing forms an integral component of any businesss operations. In particular marketing activities attempt to increase a firms revenue base, by showing the importance of attracting potential customers in target markets to purchase the firms products in order to satisfy their wants, rather than those of firms competitors. Consequently, the marketing directly contributes to the attainment of the financial goals of the firm. Hence, the success of a firm is reliant upon the extent to which it is able to identify, and satisfy the customers needs more effectively. Marketing as an activity that involves several features, all of which are presented during the course of the marketing process. Such features include, firstly and most importantly, that marketing is a long process that begins with the creation of an idea and ends up as product that will be sold to satisfy a customers needs. Secondly, marketing is seen as a managerial process as it involves making managerial decisions about the particular mix of product, price, place and promotion in a firm. Furthermore, marketing involves managers planning and ensuring that particular arranged activities are carried out, in order for the marketing plan to be successful. Finally, marketing is perceived as a way in which firms are able to satisfy the needs of customers, and in turn achieve their own business goals. Marketing provides the business with the ability to satisfy the changing wants of customers. In light of this, and the fact that businesses have  become increasingly aware of the role that marketing plays in achieving success in the business, several approaches or philosophies to marketing have developed. There are different approaches to marketing, to help to define marketing and to show, how a specific marketing approach/s depends upon particular businesss marketing strategy and the type of product being marketed. Starting with a Marketing Concept, which believes that a customers need for satisfaction, is the economic and social reason for an organisations existence. This approach requires, that all of the businesss activities should be targeted towards meeting consumer wants, while at the same time meeting the organisations goals. In effect, this approach needs the firm to find out what the customer wants, and subsequently develops a product to meet these requirements and then sell it at a profit. Then the Production Concept should be considered. This approach states that the business will sell its product if it is both well made and affordable. Businesses utilising this method require management to focus on improving production techniques and cost structures of the business The Product Concept focuses on the quality, features, and performance of the product. Believing that if the product has more features or is of a better quality and performance compared to competitors, it will then gain greater sales it is defiantly less customer orientated. The Selling Concept concentrates on developing sales techniques and promotional activities in order to entice customers into buying an organisations product, whether they want it or not. Therefore this approach places direct emphasis on customers, but possibly not on their want-satisfaction. After all the Societal Marketing Concept which is the latest marketing approach, combines the main ideas of the marketing approach, that is, determining customer needs and satisfying the businesss goals, but also integrates social responsibility into the business. This social responsibility includes increasing environmental awareness, which may include tackling the problems of pollution and the exploitation of  non-renewable resources. Modern day businesses are under pressure to adopt this marketing approach, in order to become more socially responsible. This approach not only focuses on fulfilling the customers want-satisfaction, but also satisfying society. These four approaches in particular show, that marketing is more than promoting and selling a product. They could be compared with the four P?s (product, place, promotion and price), which are normally used to describe the process of marketing. But the concepts of marketing, production, product, selling and society marketing give another view into the difficult and never ending process of marketing.

Friday, November 15, 2019

Loss of Innocence in Frankenstein :: Frankenstein essays

Loss of Innocence in Frankenstein In the novel "Frankenstein," Victor Frankenstein is the creator of a "monster." Because of his thirst for knowledge, he goes too far and creates a huge monster, which he immediately rejects. This rejection plays a major part in the monster's hatred for humans. The author, Mary Shelley, supports the theme, loss of innocence, through plot, setting and characterization. This paper will explain the many ways that the characters lost their innocence throughout the novel. The plot deals with the conflict that is inside Victor Frankenstein, who produces a monstrous creature. Victor is disgusted at the site of the creature he has created. "I had gazed on him while unfinished; he was ugly then, but when those muscles and joints were rendered capable of motion, it became a thing such as even Dante could not have conceived"(43). After Victor rejects the monster, he meets a family that brings out his sensitive side. When these people reject him, the creature destroys everything in sight. "I was like a wild beast that had broken the toils, destroying the objects that obstructed me and ranging through the wood with a staglike swiftness"(121). The innocent Justine is accused of a murder, committed by the creature, and dies, therefore increasing Victor's feelings of guilt and his need for revenge. Victor makes it his mission to destroy the monster, who has been ruining his life. The monster threatens to be there with Victor on his wedding night. Vic tor interprets this as a threat against his own life, but instead finds his wife, Elizabeth, murdered. "She was there, lifeless and inanimate, thrown across the bed, her head hanging down and her pale and distorted features half covered by her hair"(179). The next paragraph discusses how loss of innocence was portrayed through setting. When Victor is seventeen, he leaves for the University of Ingolstadt, where he spends six years. He creates the monster in an old deserted house in this city. It is when he rejects the monster that he begins to lose innocence. "I did not dare return to the apartment which I inhabited, but felt impelled to hurry on, although drenched by the rain which poured from a black and comfortless sky"(44).

Tuesday, November 12, 2019

Prevention of Colon Cancer through Proper Nutrition Essay

Incidence   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Colon cancer is the third most often diagnosed cancer and is the second primary cause of cancer deaths in North America. The incidence is approximately 650,000 cases every year worldwide and has been increasing in the past few years. However, the mortality rate has decreased in 2002; the worldwide incidence was 278,000 male and 251,000 female cases every year (Landis, Murray, Bolden, & Wingo, 1999). In people 65 years or older, the incidence rate of colon cancer is 70% (Parkin, Whelan, Ferlay, Raymond, & Young, 1997). In people not more than 65 years old, the incidence is about 120 new cases for every 100,000 inhabitants every year; in people aged 55-75, the incidence of colon cancer is approximately 200 for every 100,000 inhabitants every year   (Jemal et al., 2004)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The lifetime risk of colorectal cancer in the general population is 2.5% to 5%, which means that 25-50 out of 100 people will get colon cancer in their lifetimes (Adrouny, 2002). This risk is increased two- or threefold if there is a first-degree relative who has had an adenomatous polyp or cancer. Mortality is about 90 for every 100,000 inhabitants per year (Jemal et al., 2004). The male-to-female ratio varies from 1.0 to 1.4 depending on the tumor registry that is reporting the data (Adrouny, 2002). The risk of colon cancer increases with age. The majority of cases occur in people over the age of sixty. In people between the ages of forty and fifty years the incidence of colon cancer is 15 new cases per 100,000 persons (Adrouny, 2002). Modifiable Risk Factors   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   While many mechanisms remain ambiguous, many studies have indicated that a number of lifestyle and dietary factors are likely to have significant consequences on the risk of colon cancer. Smoking early in life, probably in combination with a diet that has no or low in some micronutrients like methinine and folate, is likely to increase the risk of colon cancer. Other environmental exposures, such as smoking, are also likely to be involved in causing colon cancer. Moreover, overeating, weight gain in adulthood, and obesity are strongly implicated as risk factors for colon cancer. Not only are obesity and weight gain associated with the presence of adenomatous polyps, but so is weight variability over a period (Adrouny, 2002). Physical inactivity or sedentary occupation is also a major risk factor for colon cancer.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Giovannucci (2002), processed meats, red meat, and possibly refined carbohydrates may increase colon cancer risks. Also, more recent evidence show that chronic hyperinsulinemia is likely to have an influence on colon cancer risks. As insulin resistance and subsequent hyperinsulinemia is induced by excess energy intake and some characteristics of the Western diet, such as refined carbohydrates and saturated fats, insulin may contribute to colon cancer (Giovannucci, 2002). In addition, agents with chemopreventive properties like postmenopausal estrogens and aspirin are likely to have unpleasant effects, thus making general recommendations require a cautious consideration of the risk-benefit ratio. Non-Modifiable Risk Factors   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Although the genetic and biochemical mechanisms of colon cancer may still be incompletely understood, it is acknowledged that the anatomic precursor of colon cancer is the adenomatous polyp. Basically, adenoma is a benign growth from a glandular tissue; a polyp is a growth protruding from a mucous membrane. People who have adenomatous polyps in the colon are at increased risk of developing cancer. One major non-modifiable risk factor is the familial adenomatous polyposis (FAP). Here, an affected individual develops hundreds or thousands of polyps by his or her teen years, any one of which may develop into a cancer. Preventive action, usually consisting of repeated examination or removal of the colon, is necessary, along with careful screening of family members for this disorder. The Gardner syndrome is probably a variant of FAP; it occurs about half as frequently and has similar clinical features. It may affect the small intestine as well as the colon.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Oldfield and Turcot syndromes might be related to FAP. While the former is associated with sebaceous cysts, the latter is associated with tumors of the central nervous system and may be transmitted by an autosomal recessive gene. Another risk factor for colon cancer is hereditary nonpolyposis colorectal cancer (HNPCC). Although these forms of colon cancer arise from polyps, individuals do not have an abundant proliferation of polyps as in the abovementioned polyposis syndromes. The polyps that are found in family members have an extraordinarily high likelihood of progressing to cancer. Prevention   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The large body of evidence shows that it is feasible to prevent colon cancer. In their study, Emmons et al. (2005) approximate that a significant fraction of the colon cancer risk in the middle-aged men in the United States might be avoidable with optimal common lifestyle and dietary behaviors. National recommendations and clinical practice and for adult men and women in the US already promoted the following for the prevention of cancer in general, and colon cancer in particular: controlling of obesity, quitting smoking, limiting alcohol intake, increasing physical activity, consuming more fruits and vegetables and diets that are low in saturated fat (American Cancer Society, 1996). The following prevention practices are specifically aimed at middle aged (30-50 years) American men. As mentioned earlier in this paper, there is a higher incidence rate of colon cancer in men than women, and that this age bracket is highly at risk for colon cancer. The focus is the primary prevention of colon cancer by consuming more fruits and vegetables.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The consumption of fruits and vegetables as a measure in preventing colon cancer has been supported in many studies (e.g., Smith-Warner, Genkinger, & Giovannucci, 2006). It was found that for total vegetables, 75% of the results reported in 22 case-control studies suggested that colon cancer risk was reduced by at least 20% for those in the highest compared with the lowest intake category, with 33% of the estimates indicating that the reduction in risk exceeded 50%. For total fruits, the results have been less consistent among 19 case-control studies; 48% of the risk estimates suggested at least a 20% reduction in risk and only 11% showed more than a 50% lower risk for the highest versus the lowest intakes (Kousnik et al., 2007). Furthermore, in an earlier review of 21 case-control and four cohort studies by an international panel, credible evidence was found that vegetable consumption indeed reduces colon cancer risks (World Cancer Research Fund, 1997).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Studies have also suggested that dietary calcium plays a role in protecting against colon cancer; it may do so by binding fatty acids and bile acids and directly inhibiting abnormal growth of colon epithelial cells. Fruits and vegetables are thought to reduce the risk of colon cancer because they have a higher composition of fiber compared to other diets. On the other hand, diets low in fiber and high in fat intake are thought to increase the risk of the cancer. Thus, it is not surprising that, in Africa and Asia, where dietary customs place emphasis on high-fiber, low-fat foods, fruits, and vegetables, people have lower incidence of colon cancer compared to the United States and Europe.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The major explanation for the protective effect of cereal fiber is not known. One of the most convincing theories is that fiber has a dilutional effect on fecal ingredients which may cause development of cancer. It also has an effect on the faster passage of stool through the bowel, thus reducing cell damage and contact time (Adrouny, 2002). In general, however, more recent epidemiologic research has tended not to support the strong influence of fiber in preventing colon cancer; instead, some phytochemicals or micronutrients in foods rich in fiber may be important. Folate is one nutrient that has of late been receiving much attention and is increasingly being studied in randomized intervention trials. Recent research suggests that persons who supplement their diet with at least 800 micrograms of the vitamin folic acid on a daily basis have a reduced incidence of colon cancer (Adrouny, 2002). References    American Cancer Society. (1996). Guidelines on diet, nutrition, and cancer prevention. Cancer Journal for Clinicians, 46, 325-341. Giovannucci, E. (2002). Modifiable risk factors for colon cancer. Gastroenterology Clinic North America, 31, 925-43. Jemal, A., Clegg, L. X., Ward, E., Ries, L. A., Wu, X., Jamison, P. M. et al. (2004). Annual report to the nation on the status of cancer, 1975–2001. Cancer, 101, 3–27. Koushik, A., Hunter, D. J., Spiegelman, D., Beeson, W. L., van den Brandt, P. A., Buring, J. E. et al. (2007). Fruits, Vegetables, and Colon Cancer Risk in a Pooled Analysis of 14 Cohort Studies. Journal of National Cancer Institute, 99, 1471-1483. Landis, S.H., Murray, T., Bolden, S., & Wingo, P. A. (1999). Cancer statistics 1999, Cancer Journal for Clinicians, 49, 8–31 Parkin, D. M., Whelan, S. L., Ferlay, J., Raymond, L., &Young, J. (Eds.). (1997), Cancer Incidence in Five Continents. Lyon: IARC Press. Smith-Warner, S. A., Genkinger, J., & Giovannucci, E. (2006). Fruit and vegetable intake and cancer. In D. Heber, G. L. B;ackburn, V. L. Go, & J. Milner (Eds.), Nutritional oncology (97-173). Burlington, MA: Elsevier. World Cancer Research Fund. (2007). Food, nutrition and the prevention of cancer: a global perspective. Washington (DC): American Institute for Cancer Research. Â